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What is the current driving force that pushes you to do what you do each day?ģ. Define your new purpose: Think about the future experience or message you want to offer customers. To find out what these values are, look at how your values have changed since your first mission statement or the new goals you want to achieve for your business.Ģ. Identify your values: Identify the new values you want to stand for. To redefine your brand vision, follow these 3 steps:ġ. Your refreshed mission will influence many aspects of your brand, such as what your future messaging, website design, and content will be. If you feel like your company values have changed, you need to redefine your mission statement during your refresh.

What is your unique value proposition (UVP) compared to others?īy answering these questions objectively, you’ll know where you currently stand in the market.

What are the prices of the competition’s products?.

What sales and marketing tactics do competitors use to promote their products?.

Are there any new brands you have to compete with?.

What are your competitors doing that’s good or bad?.

During your research, ask yourself these questions: Competitive analysis helps you know what you’re up against and what you must do during your brand refresh to stand out from the competition. To fully understand your current market, you need to observe the competition in your niche.

“ work well because they are easily transferred, and you can adjust the amount offered to suit your specific study,” says Rajaram. According to Staff Product Researcher Andrew Rajaram at Shopify, a good tactic to encourage customers to complete your survey is to offer a discount. To get the most customers to complete your survey, be sure to give them an incentive.

Typically, you send these surveys via email, like in this example from Everlane : Like interviews, your customer surveys should have open-ended questions. Surveys are a set of questions you send to customers they can complete at any time that’s convenient for them. To discover important information, focus on asking open-ended questions that allow buyers to fully express themselves. These interviews are an opportunity to find out how your customer's needs, habits, and expectations have changed.Īn essential part of running successful customer interviews is to ask the right questions. The data will help identify changes in the market, your customers' needs, or any new potential demographics to target.įor example, you might find new marketing channels are becoming popular among your target audience or new expectations your customers have regarding shipping and delivery time.ĭifferent ways to conduct market research so you can set the direction of your brand refresh include: Customer interviewsĬustomer interviews allow you to directly ask questions you may have about your target buyer, such as their purchasing behavior and how they discover new products. Conduct market researchīefore you take action to refresh your brand, research your target audience. Get our best content on ecommerce marketing in your inbox 2 times a week 1.